This is the hub of our investigation into the intersection of finance and fashion. To participate, complete this form: https://forms.gle/uqK21PNr359KV5CUA
Introduction - why intersect fashion and finance?
Why fashion and finance? Let's call it a hunch.
It's difficult to think of any two industries further apart. One associated with art, trends and self expression, and the other with economics, statistics and managed risk. From a research perspective, finance relies on quantitative methods of investigation, and fashion is more qualitative.
They are polarised industries. So, in culturally polarised times, this makes them perfect for radical intersection.
Our intro presentation is below:
Innovation through bridging and experimentation
There is a term that we like to use at InsightOS: portability.
Portability is at the centre of innovation: you take something from one context, put it into another, and see what happens. Sometimes the results are ugly, sometimes they are beautiful. Sometimes useful, sometimes useless.
Ultimately, this is an investigation into what might be portable between fashion and finance.
These are the areas that we are in the progress of exploring
Applying the macro 'Four Forces' model to finance
We can map out four macro discussions about finance using the following model:
Effective communication of insight involves the feeling of 'flow'. And flow is to be found at the point between boredom and anxiety.
To create flow, we experiment with modes that promise to touch this magic spot:
Adam Curtis, a BBC journalist and documentary maker, has developed a unique style of telling cultural history. It involves stitching together archive footage and deploying a strong narrative voice.
He will often give image, video and music space to breathe without narrative interference. This allows the viewer to make their own connections. This is a useful style for bringing together seemingly unrelated areas.
This style of non-narrative filmmaking is exemplified by films like Francis Ford Coppola's Koyaanisqatsi, explained here by filmmaker Godfrey Reggio:
Theatre practitioner, Bertolt Brecht, coined the term 'Verfremdungseffekt'. It translates roughly as the alienating effect.
Writing in 1936, and inspired by Chinese theatre, he wanted to use theatre as a tool to shake people out of their complacency. The theatre was to be a forum where people engage with political ideas directly.
His techniques involved:
- Breaking down the fourth wall and addressing an audience directly
- Having performers walk around and interact with the audience
- Stripping away ornamental decoration from set design
Brecht's ideas have found new relevancy within the concept of the 'immersive insight debrief'. By introducing interactive, experiential, multisensory and multimodal engagement with insight, we can precipitate transformative change.
Culture is providing inspiration for these types of debrief. The Tate Modern provides space for artists to create experiential installations, and Secret Cinema immerses people inside their favourite shows.
We will deploy these techniques on insight.
Ideation Cards and Game
In 1975, musician/artist Brian Eno collaborated with multimedia artist Peter Schmidt on a deck of 55 cards with sentences designed to prompt creative thinking. They called it Oblique Strategies.
Today, ideation cards are proliferating amongst designers. They are used as stimulus for workshops and inspiration. The most popular of these are perhaps the Ideo Method Cards.
Card games are popular outside the professional design world. Card battle games are one of the quickest growing gaming genres: it is here that we can seek to evolve ideation cards.
Blizzard, the company behind World of Warcraft, created Hearthstone. It involves playing 'combat cards' that cause sequences of actions, patterns of behaviour, and reactions to other cards.
Introducing game mechanics to ideation cards can create a novel type of experience. The core elements of interest are:
- Social: unifying people
- Learn: developing new skills
- Narrative: compelling story
- Challenge: growing empowerment
With these four in place, we can begin experimenting with gaming mechanics like: hoarding, collecting, scarcity, time constraints, powerups, lives, inventories, deprivation, racing, building, resource management and all the other fascinating formations emerging from the gaming world.
We have begun collecting insight into the fashion culture and industry here: 'What's going on in fashion'.
The Eden Manifesto is a mindset sketch of how we could do finance differently.
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